5 Factors That Can Boost Your App Ranking On Google Play Store

Softuvo Insider
3 min readDec 15, 2021

Google Play Store is loaded with millions of apps in every category and sub-categories. The competitive market is making it daunting for the apps to shine out from the rest. And, that’s where the problem arises! Ranking the app on Google Play Stores has become the biggest issue for app publishers. Wondering, how you can boost your app rankings? Well, the answer is through App Store Optimization (ASO). Yes, you read it right! ASO is a process of mobile app optimization that can help to rank the apps higher. The more your app visibility will be, the more chances of app downloads will be there. In short, App Store Optimization is a secret weapon to rank the applications.

In this post, we will be highlighting a few factors that can surely help in boosting the rankings on Google Play Store. Let’s dig into the details.

Choose The Right Keywords

Brainstorming the keywords is a crucial step for your app. Find something that is relevant to your app or its features. But, there are a few things that you must consider while doing keyword optimization. First, you need to search for the highly searched keywords in the search engines. Don’t particularly go for the competitive ones. In case, your app is quite similar to your competitor, then you can even use their name in your app title or description. Also, keep in mind that the optimal number to repeat the keywords is five, so make efficient use of the same.

Go For A Suitable App Name

Your app should have its own identity. So, having a unique and attractive app name is vital. But, your app name shouldn’t solely be based on the purpose of branding but should include pertinent keywords in the title too. As it will affect the app store search results as well and boost the overall app rankings on Google.

Catchy App Description

Basically, in Android apps, there are two types of descriptions required — one is short and another long. The short one consists of 80 characters and the long one can cater up to 4000 characters maximum. No matter which description you are writing, keywords play a dominant role. In short description, you get a short character limit but you must add the keyword smartly if you wish your app to rank. In the long description, you need to describe the core functionality of the app, so the users know what they will be getting after downloading the app. Also, make sure you don’t overdo the keywords here, stick to a maximum of five keywords in the whole description. You should also focus on the first few lines of your description since some users will only read that and download the app. So, make this section captivative and interesting to engross the user’s mind to read further. Accommodate all the important information in the description so you can get easily generate a lead.

Don’t Forget App Ratings

We all know the universal rule, the higher the rankings, the higher chances of your app getting noticed. To get good rankings, your app must be of top-notch quality. Some of the few things your app must include to get better rankings are:

  • Mention website details.
  • Add email addresses to allow users to reach out for support.
  • Rectifying the bugs.
  • Timely upgrades of the app.

Demo Videos and Screenshots

You might neglect this step, but trust me it really important to show your audience how your app is going to look like. Adding screenshots that highlight the app’s features and a demo video that explains the functionality of the app can leave a good impression on the visitors. And, it will ultimately lead to great conversions. So, don’t miss out on this one.


The process of App Store Optimization is an ongoing process that keeps on evolving from time to time. But, these above-mentioned tips will surely help in ranking your apps on the Google Play Stores. Try these and let us know your thoughts!



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