5 Top SEO Trends That Can Enhance Your Website Rankings In 2020
The competition in the online market is quite tough. One needs to stay updated with the latest technology and SEO trends. The SEO game revolves around the keywords and website rankings. Google keeps on rolling new updates from time-to-time that affects the SEO rankings of the website. Just like the other years, the year 2020 will follow some SEO trends that will help in enhancing the website rankings. Want to know the details? Keep reading!
Make SEO-friendly UX/UI
Over the years, we have years that content is the king for online success. But, the times are ahead now, the page should also be UI/UX friendly. Yes, you read it right! The first thing you need is to analyze the session duration. See how much time the user spends on your web page. Doing this will give you an idea of how much the user is getting engaged with the web page. Keep a track on the bounce rate, it must range between 26 to 40. Apart from that, you need to enhance navigation.
Mobile Indexing
Well, it’s proven that the websites that do well with the mobile. Providing high-quality content that is compatible with mobile phones. So, what you can do is to optimize the web pages with the mobile page score and reduce the browser caching. You can also add some special effects on the mobile pages using the HTML5. Above all, make sure you design the responsive pages to engage more users.
Video Content
The studies revealed that people are more likely to engage with the videos rather than reading plain text. The year 2020 also empowers user engagement with video content. You can create informative videos about your products and services. The videos are powerful as they help to display the product in an interactive way. Users are more likely to enjoy the content. So, make sure you add video content on your website and other social media platforms.
Voice Search Strategy
Voice strategy is something you cannot afford to miss if you want to gain business success. Alexa, Siri, Google Assistants, are some of the popular voice assistants that are widely used by people. When strategizing content for voice assistants, you must use a natural tone. Use simple texts and focus more on long-tail keywords. Making your website content voice-friendly will help you engage more with the users.
Rich Content
Google has recently come up with Bert update that focuses on quality content. The update states high-quality content is something that can help in ranking your website. It is better to start focusing on the context rather than the keyword stuffing! You should try to develop content that is more likely to solve user queries.
These trends will surely help in powering your SEO strategy. So, what are you waiting for? It’s time to follow this trend and get into action. If you are looking for an in-depth analysis, then a professional digital marketing agency can help you.
