Emails vs Push Notifications: Which Can Drive More Conversions?

Launching a business mobile app is a dream for several businesses today. But, what if the users don’t like your app? What if your app is facing a hard time keeping the customers engaged? What if they end up uninstalling the app? Oh, well, it might sound like your worst nightmare, isn’t it? Ever wondered, what’s the ultimate solution? The only way to retain your users is to keep them engaged.

Now, the question is how we can keep the users engaged. With such a competitive mobile market, keeping the customers engaged is a daunting task. So, businesses need to look for new ways to engage the customers like — introducing exciting features, promotions, discounts, and more. A recent study revealed that just a 5% increase in the retention rate can lead to almost 25–95% of the increase in profit. This is surely a huge jump in graphs!

Speaking of trending things, email notifications and push notifications are the ultimate saviors for businesses. They bridge the gap between the brand and the customers and keep the users engaged. But, businesses should understand when and where to use which method, agree?

In this post, we will talk about both the emails and push notifications and when exactly to use them. Let’s dig into the details.

Major Differences Between Emails and Push Notifications

Length

Of course, length is the most obvious difference between the push messages and the emails. We all know emails are generally longer in length in comparison to push notifications i.e. just 50 characters in length. So, if you don’t want to take too much time from your customers, then go with push notifications, and hit them with sweet and short messages. In cases, when you want to elaborate your products and services, then emails are a great way to get in touch with your customers.

Content vs. Alert

Well, both push notifications and emails can be used to alert the customers. Emails hold the capability to serve direct and full content to the customer. You can add blog posts, infographics, and other detailed content to provide useful information to the customers. Push notifications, on the other hand, don’t have this ability. But, you can use them to alert customers with some exciting offers or information. You can add links that will direct the customers to further action.

How To Measure: Emails and Push Notifications?

Open Rates

It is really important to measure how many users are actually opening your push notifications and emails. Businesses should keep a track of both so they can alter their future business strategies accordingly and put each to the best use.

Click-Through-Rate

Another metric to measure the success of emails and push notifications is through CTR (Click Through Rate). Who all is clicking the message? What are their next steps? It will track your whole campaign path and give you a better understanding of their success.

Conversion Rate

Are the push notification and email driving conversions? The success of your campaign highly depends on the conversion it’s driving.

Time in App After Notification

Last but not the least, you can measure the engagement of push notifications through time in the app after receiving the notification. What’s this? Well, some users might not click through the push notification, but they might open the app which also results in some sort of interaction.

Which Is Better: Emails or Push Notifications?

Well, both emails and push notifications are effective, but all you need to know is when and how to use them. If you are seeking some professional help regarding the same, then you can contact our qualified team of experts who will guide you with this aspect. Leave a comment to know more details.