Quora Marketing — A Comprehensive Guide To Use The Platform

Is Quora a great platform for marketing? Can Quora help in driving traffic? Well, well, well, Quora is the ultimate platform to increase your brand’s awareness. The audience today is quite intelligent and they look out for brands that ensure transparency. Answering customer’s queries directly on Quora can help in establishing transparent communication with the customers while increasing traffic and user base.

In this post, we will be talking all about Quora Marketing and how to make the most of it for your business. Let’s get into the details.

What is Quora?

Well, Quora is a question and answer platform where users get answers, ask questions and also interact with other users. The platform was found in 2009, and now it has millions of users. The platform covers thousands of questions and answers that range from a wide range of topics. From simplest questions to complex ones, you find a great range of topics to explore.

How To Use Quora To Make The Most For Your Brand

Step 1: Set Up Your Quora Profile

The first step to begin your Quora journey is to set up your profile. For this, Sign up using your email address or you can also connect using the social media platforms like — Facebook and Twitter. And, you are done!

You can edit your profile anytime you want by simply clicking on the profile picture in the top right corner. There is a profile picture icon on the right corner clicking on which you will get a drop-down menu that allows a quick edit option.

Step 2: Start Finding And Following Topics Related To Your Industry

The next step is to find the relevant topics to follow as per your industry. To do this, you need to start finding the topics at the search top at the top of the page. Once you start typing a topic, Quora will automatically start suggesting you with instant suggestions.

Step 3: Use Quora for Customer Service, and Reputation Management

This is a crucial step. You will find thousands of topics to discover, but not all the topics will deliver value to your business. You can start using the search functionality and explore anyone who is talking about the product and services that are related to your industry. Follow the topics that are specifically about your business so others can interact and intensify the conversation. Other users will not add their suggestions to the topic but also ask questions related to the same.

You might also encounter questions like why your product or service is better than your competitors, so be prepared with your answers.

Step 4: Submit Questions & Answers

Now, once you have researched and explored different topics, you can begin with your questions and answer journey.

Adding Questions

Well, you can either ask a question directly on your portal or you can even add a question to a question. This will allow you to learn more about your target audience and give you a better overview.

To add a question, all you need to do is to select the appropriate topic, and then click “Add Question” on the top right-hand side of the page.

Adding Answers

Answering the questions is the next thing you should focus on. Show your expertise to the users and start answering their questions. To do this, you need to click on the topic and select the ‘Answer’ tab.

You can choose any question to answer and even read other user’s answers as well. You can even like or downvote their opinion and share it on social media platforms like — Facebook and Twitter as well. Apart from that, you can tag people, spaces, and topics related to the answer. You can even add images, links, and videos to explain your content better.

Conclusion — Begin Your Journey With Quora!

Now, that you know the power of Quora, it’s better you start your journey soon. This social platform will not only increase your brand’s awareness but boost up your overall marketing strategy. So, begin to unleash the power of this brilliant platform today!

Already using a quora marketing strategy? Share the details with us in the comments.



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