Videos are everywhere!! Whether we talk about Instagram reels or Facebook’s watch now section, videos are hard to skip, isn’t it? The world of videos is getting huge love from people across the globe. If you are looking for ways to speed up your SEO tactics, then video marketing can be a great way to do so. According to some recent stats, video marketing has proven to be an asset in the world of SEO. the consumption of video content is twice more than the usual basic content on the website. Let’s dig into some details and find out why exactly to use videos on the website.
Why Should I Use Video on My Website?
Believe it or not, videos are definitely an attractive treat for consumers and several businesses have taken advantage of this technique to lure customers. The fact is viewers enjoy watching videos rather than reading the whole thing. Not just that, videos are likely to get more conversions than any other medium of content. According to some recent stats, internet videos are expected to gain more than 82% of total internet traffic by 2022. The figures clearly depict the importance of video marketing.
Here are some of the reasons why placing video content on the website is worth spending on.
Boost SEO Rankings
Just like any other type of content, videos also add value in boosting SEO rankings. Although the videos might not get indexed directly on the search engines, the way data is optimized on the video can make a real difference. For example — using keywords in the video description, title, and tags can help in boosting the rankings.
Apart from that Google owns YouTube. So, investing time in curating YouTube videos will not only enhance your brand’s presence but also help you with a good ranking at the search engine page results. All you need to do is optimize a channel on YouTube and host all the video content there. You can embed the same video on your official website. Benefit? YouTube can provide you with some high-quality backlinks to your website.
Showcase Your Brands Products And Services
Videos are engaging and can help in enhancing the overall user experience. It can easily humanize your brand and make an impressive connection with your website visitors. The videos are a great way to showcase your business products and services. People believe in what they see and videos help in building trust and bridges the gap between the users and the brand.
The best part of incorporating the videos is they help in establishing trust signals. Basically, adding videos of your brand’s products and services helps in establishing emotions within the customer base that further helps in converting them to lead.
Stand Out From Your Competition
While there are many brands that are taking full advantage of the videos, some are still not utilizing the opportunity to its best. So, it’s really a time to grab this opportunity to make people aware of your brand using videos and gives you an edge over your competitors. Not just that, videos help in reaching out to new visitors and creating a lasting impression.
Videos make the static content dynamic and help in enhancing the user’s website experience. Visitors can watch the videos on a loop which can help in boosting your website traffic. And, with the increase in website users, you will automatically stand ahead of your competitors.
Videos are definitely worth taking a shot at. If you are skeptical about where to start, get some professional help for creating and designing marvelous video content.
What are your thoughts on video marketing? Drop us your thoughts in the comment section.